Why is Product Photography Essential for your Business?
E-commerce has become the first choice when buying things due to the great offers, variety, and comfort of home delivery. But, how do customers choose a product online? By seeing an image of the product, right? Image is the first source of attraction that makes us click on the product. Companies invest a lot to make their products look aesthetically appealing, but to show all that effort on an E-commerce site depends on the photography of the products.
You might have watched ads on digital platforms, some ads have stories, but some create stunning visuals to highlight their products. Such visuals are what you need to boost the sales of the product on e-commerce sites. If you find your sales dipping or not growing, or if you want to list a new product on any e-commerce platform, it is time to consult product photography services Singapore. But, before finding the right person, you need to know the requirements for good photography.
Photography Service Requirements
The camera is not the only tool required in professional photography. Proper lighting set up, flash, reflector, hand-held lights, stands, and tripods are also needed for camera stability. These ensure that the photo comes in high resolution without blurs or corrections.
Background Set Up
Most products need product alone cut out in the plain white background and real-life images to clarify the sizes and dimensions. The focus is on the product up close in plain white background images. Customers need 360-degree photographs to examine the product from all angles and read the product’s label. Real-life images like dresses, shoes, accessories, etc., give you an idea about how it looks in real life.
This is the critical step in photography. Great photos are not clicked; they are edited. Editing doesn’t mean adding a filter; it has to do with correcting the light exposure, adding hues and tints of colors to accentuate the appeal of the photograph, and adding some texts and graphics, if needed, to reach out to the customers like adding texts are symbols saying how it is eco-friendly, cruelty-free, harsh chemicals free, etc.
Though as a small brand, you can take some tips from the internet and create some decent photos, if you are a growing business and looking forward to taking your business to heights, hiring professional product photography services singapore might be a great help.